Market entry strategy
Compare routes into China against your objectives, customers and business model. Set priorities before committing resources.
China Market Entry
Consulting
Enter China with a clear business strategy.
Practical China market-entry guidance for international businesses. We help you assess your options, understand local commercial conditions and decide how to enter and operate in China.
Work through the decisions before making major commitments.
Entering China starts
with the right strategy.
Your decisions affect one another.
A location close to suppliers may be far from customers. A sales model can change your distribution, staffing and import needs. Ownership and management choices shape how the operation will work.
We help you assess these connections alongside operating costs and tax considerations. Your China market entry strategy should follow the business you intend to run.
How we help you plan
your China market entry.
Define the questions that matter to your business. We agree the advisory scope around them.
Business structure advisory
Consider how ownership, management and organizational choices would affect the operation you want to run.
Location strategy
Weigh customer access, suppliers, workforce, logistics and costs across the cities or regions on your shortlist.
Operational planning
Map the resources, responsibilities and dependencies involved in running the business locally.
Commercial considerations
Examine your customer assumptions, distribution channels, supplier choices and potential partners.
Staffing and local operations
Plan the roles, reporting lines and local management arrangements your operation will need.
Tax and financial considerations
Identify cost assumptions and questions to take to qualified tax and accounting advisers.
Expansion strategy
Review the next stage of an existing China operation, from a new sales channel to a larger team or another location.
Who we work with.
Your first China operation
International SMEs, technology companies and professional service businesses assessing demand, delivery and a local presence.
Trade, sourcing and production
Manufacturers and import/export businesses comparing suppliers, logistics, partners and distribution arrangements.
An investment or the next stage of growth
Foreign investors evaluating opportunities, and established companies planning to expand in China. That can begin with a Shenzhen shortlist or an open question about whether to invest.
A practical approach
to China market entry.
Understand your business
We discuss your products or services, customers, objectives and intended China activities.
Evaluate your options
We compare commercial, structural, location and operational choices, including assumptions that need further work.
Develop your market entry plan
We recommend priorities and next steps within the agreed advisory scope.
Support your China strategy
Where agreed, we continue advising as your plans develop and circumstances change.
Local insight.
International business perspective.
China-based business guidance.
You can speak with us at our Shenzhen contact office in Luohu. Our work starts with your intended activities and the decisions still open, whether you are overseas or already doing business in China.
A China business consultant can help turn general market information into questions about your own customers, supply chain and operating model. We agree a scope, explain our recommendations and identify where specialist advice is needed.
Read about the consultancyBefore you
enter the China market.
What does a China market entry consultant do?
A consultant helps you compare routes into the market, assess commercial assumptions and plan local operations. The work connects your customers, business model, location and resources into a set of decisions you can act on.
When should we speak with a China business consultant?
Start while important choices are still open. A discussion before you commit capital, sign a lease or choose a partner gives you more room to compare alternatives.
What should a company consider before entering China?
Begin with demand, customers and how you will reach them. Then assess your suppliers, distribution, ownership structure, staffing, operating costs and import or export plans. Identify the tax and specialist advice the business will need.
Can you advise us on where to establish our China operations?
Yes. We can compare the locations you are considering against customer access, supplier networks, workforce, logistics and costs. The recommendation depends on what your business needs to do.
Can you help us evaluate different business structures?
Yes. We discuss the commercial and operational implications of different structures, including ownership and management arrangements. Legal suitability and any formal requirements should be confirmed with qualified advisers.
Do you work with companies still deciding whether to enter China?
Yes. You can begin with an opportunity you want to assess rather than a settled expansion plan. The consultation helps you identify what needs further research before deciding whether to proceed.
Can you help companies already operating in China?
Yes. China expansion consulting can address a new location, a different sales channel, supplier changes or a growing local team. We start with the operation you have and the change you are considering.
Do you provide legal or government services?
This service is business consultation and strategic advice. China Business Consultation is an independent business consultancy, not a government agency. Specialist legal, tax, accounting or official services should be handled by appropriately qualified or authorized providers.
Planning to enter
the China market?
Before committing capital, choosing a location or making major operational decisions, discuss your plans with a China-based business consultant.
Share your business and the questions you want to resolve. We will review the inquiry and follow up to discuss an advisory scope.
Discuss Your China Plans by email